Yes, money is the scoreboard and accounting is the language of business, but personal wealth cannot be the sole focus. For the owners that succeed, there is a fine line between greed and desire. By choosing to focus on achieving their long-term business vision, they drive their companies further than any profit-related goals could. Being successful financially is the byproduct of doing everything else correctly.
If money is the sole motivator, it leads to poor short-term decisions. It also doesn’t inspire a deep enough conviction to deal with the relentless pressures and headaches of growing a company. There has to be more motivation for founders – such as proving somebody else wrong, being financially free, having a dream to be fulfilled, or being your own boss. The money will come and go, but dedication to greatness is a much higher level of thinking and behaving.
Remembering my father’s example of this quality – I always asked my father about money, and he always told me he was never in it to be rich. He wanted freedom, to be his own boss, to build a legacy that is his own. He never once said he wakes up in the morning to get rich. Of course, my father, like every person on Earth, needed and wanted “money”, but that was not Dad’s primary motivation. He found pleasure in winning sales, training salespeople, competing against other companies, having his own company, and being his own boss. My dad was a successful businessman and was not in love with money – it was a game to him.